What is Multiplatform & Transmedia in 2013?

Do you have a Multiplatform & Transmedia strategy – and if not, why should you?

This two day intensive course is aimed at emerging Producers and creatives looking for an understanding of the many facets of the new media options of the future, how to engage with the audience already on these alternate screens and what their profit generating potential is.

Multiplatform & Transmedia are literally changing by the day, and it’s time for content creators to finally understand & embrace the creative avenues offered in these fields. Don’t get left behind!

Day 1 topics will focus on Multiplatform:

• What is it?
• Changing consumer behaviour
• Basic principle of Interaction and Interactivity
• Mobile
• Online
• Games
• Virtual Worlds
• Social Media
• User generated content
• Multiplatform design/development
• The Multiplatform User Experience Designer

Day 2 topics will focus on Transmedia:

• Differences between Multiplatform & Transmedia
• Interlinked narrative and non linear stories
• Linking this with – or even creating – Linear Media from this
• Rabbit Holes
• Easter Eggs
• World Rules
• Transmedia Writing

Guest speakers will also cover topics that cross into both areas: Interactive Movies, The Rise Of The iPad – and more.

Tutor Jennifer Wilson of Sydney’s The Project Factory is THE in demand expert on all things Multiplatform & Transmedia in Australia and around the world. Jennifer is a passionate and inspiring speaker who will demystify the technology and jargon and help you in forming your new media strategy in 2013.

*DISCLAIMER* AFTRS reserves the right to cancel any course for any reason at any time. In the event of a course being cancelled a full refund of course fees will be provided. If an enrolee wishes to withdraw from a course, they may do so up to 14 days before the course commences and get a full refund. Cancellations within 14 days of course commencement will incur a penalty. For more information on AFTRS Open’s policies, including refund policies, please see
our policies page.